Unlimited Productions opens first U.S. office in New York

Unlimited Productions has launched its first U.S. office in New York after 20 years and more than 2,000 live events across Europe. The move expands the production company’s work with U.S. festivals, tours and brands as it targets major American stages, including the lead-up to LA28.

Why it matters: - Unlimited Productions is formally expanding its European live-event production model into the U.S. market. - The New York office gives the company a base for promoters, artists, festivals, sports properties and entertainment brands. - The company is positioning itself for larger U.S. opportunities as LA28 approaches.

What happened: - Unlimited Productions opened its first U.S. office in New York City on November 11, 2026. - The company has 20 years of experience in live production across Europe and says it has delivered more than 2,000 events. - Unlimited Productions has worked with artists and brands including Daydream Festival, Martin Garrix, Nike, Live Nation and Google. - The company also worked on state-level events, including President Barack Obama’s visit to the Netherlands. - Unlimited Productions recently won the 2026 LEPA International Impact of the Year award for Tiësto Live at the Pyramids of Giza.

The details: - Jan-Maarten Luijnenburg, Managing Director of Unlimited Productions, said the company’s approach is to own every discipline, prepare every bolt in advance and treat vendors as partners. - Unlimited Productions has been active in the U.S. for years, but expanded its work there this year alongside key accounts. - The company handled production management for Martin Garrix’s recent North America tour and earlier shows at LA Historic Park. - Unlimited Productions was hired in 2024 to redesign the mainstage at HiJinx in Philadelphia and is working on a new design there for a third straight year. - At Elements Music & Arts Festival in Long Pond, Pennsylvania, the company started as a consultant in 2024 to streamline the festival’s two main stages. - Elements later named Unlimited Productions production director across all stages, barricades, VIP decks and experiential areas. - The company rebuilt every stage from scratch, including new budgets, drawings and labor plans. - Unlimited Productions says the festival finished its first year under budget and ahead of schedule on every stage. - The company later designed two new stages for Elements: Fire and Earth. - From New York, Unlimited Productions will offer embedded consulting, full general contracting, and stage, set and show design support. - The company says its model uses one team for audio, video, lighting, staging, scenic and site work. - Unlimited Productions says its corporate services will launch later this year. - A West Coast office is expected in early 2027.

Between the lines: - The New York launch signals a push to turn existing U.S. project work into a more permanent American business. - Unlimited Productions is selling itself as a single-accountability production partner, which can appeal to clients looking to reduce coordination risk on complex live events. - The emphasis on pre-production planning suggests the company is competing on efficiency and execution, not just creative design.

What's next: - Unlimited Productions plans to expand U.S. operations with a West Coast office in early 2027. - The company is preparing corporate services for launch later in 2026. - Unlimited Productions is looking to build on its U.S. festival and touring work as it targets larger stages and events in the run-up to LA28. - The company says it intends to bring its European production approach to more American promoters, artists and entertainment brands.